Understanding the Consumer: A Psychological Approach

DAVID A. STATT

ISBN 10: 0333660633 / ISBN 13: 9780333660638

Verlag: Palgrave Macmillan March 1997, 1997

Beschreibung

Clean covers, minor wear. Unmarked pages. Second printing. Stock photos may not look exactly like the book.

Bestandsnummer des Verkäufers 20090928145927

Bibliografische Details

• Titel: Understanding the Consumer: A Psychological Approach
• Verlag: Palgrave Macmillan March 1997
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0333660633
• ISBN-13: 9780333660638
• Einband: Trade Paperback
• Zustand: Very Good - Cash
• Verkäuferkataloge:
  • Business

Über diesen Titel

Inhaltsangabe

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Über die Autorin bzw. den Autor

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.