Understanding the Consumer : A Psychological Approach

David A. Statt

ISBN 10: 0333660633 / ISBN 13: 9780333660638

Verlag: Bloomsbury 3PL, Bloomsbury 3PL, 1997

Beschreibung

nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Bestandsnummer des Verkäufers 9780333660638

Bibliografische Details

• Titel: Understanding the Consumer : A Psychological Approach
• Verlag: Bloomsbury 3PL, Bloomsbury 3PL
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0333660633
• ISBN-13: 9780333660638
• Einband: Taschenbuch
• Zustand: Neu
• Abmessungen: 234B x 156 H x 19 T Millimeter Breite: 234 mm, Höhe: 156 mm, Tiefe: 19 mm
• Gewicht: 535 Gramm

Über diesen Titel

Inhaltsangabe

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Über die Autorin bzw. den Autor

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.