Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: What is popular culture? How does it differ from mass culture? And what does popular "text" reveal about class, race, and gender dynamics in a society? In this bestselling work, Prof. Fiske takes a new approach to studying cultural artifacts. Buchnummer des Verkäufers
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ?Why Fiske Still Matters? for today?s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ?Reading Fiske and Understanding the Popular?. Both underline the continuing relevance of this foundational text in the study of popular culture.
What is popular culture? How does it differ from mass culture? And what do popular "texts" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture.
When it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture ? the cultural "products" put out by an industrialized, capitalist society ? and popular culture ? the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture?s attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture?s evasions and manipulations of these attempts.
Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns ? and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.
Über den Autor:
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
Buchbeschreibung HarperCollins Publishers Ltd, 1989. Paperback. Buchzustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Buchnummer des Verkäufers CHL2045288
Buchbeschreibung HarperCollins Publishers Ltd, 1989. Buchzustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Buchnummer des Verkäufers 5742842
Buchbeschreibung HarperCollins Publishers Ltd, 1989. Paperback. Buchzustand: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Buchnummer des Verkäufers mon0002456093
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Buchbeschreibung Unwin Hyman. Paperback. Buchzustand: Very Good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. Buchnummer des Verkäufers G0044454392I4N00
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Buchbeschreibung Unwin Hyman, New York, New York, U.S.A., 1989. Soft cover. Buchzustand: Very Good. Buchnummer des Verkäufers 1000054027
Buchbeschreibung Unwin Hyman. PAPERBACK. Buchzustand: Good. 0044454392 We carry new, used, and remaindered books - some books may have remainder mark and/or underlining. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore with locations in Providence, RI near Brown University and RISD and in East Greenwich, RI. We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available. We pride ourselves on offering prompt, reliable customer service and a no hassle return policy. Buchnummer des Verkäufers 0044454392