Unleashing The Power Of Pr: A Contrarian's Guide To Marketing And Communication (J-B International Association Of Business Communicators)

Mark Weiner

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Sprache: Englisch

Verlag: Jossey-Bass, 2006

0787982792 / 9780787982799

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Artikelbeschreibung des Verkäufers

As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage? Using dozens of case studies from well-known companies such as General Electric, ?FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a?research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths--such as 'PR is impossible to measure!'--that undercut the effectiveness of PR and obscure its real value.This groundbreaking resource is filled with the most current and scientifically proven information about the effectiveness of PR, information that will enlighten even the most experienced professional communicator. Using the tools and techniques outlined in this book, PR professionals and marketers can improve their organization's performance and demonstrate?how public relations is a low-cost, high-value alternative for achieving meaningful business outcomes. Step by step, Unleashing the Power of PR offers PR professionals and marketers a how-to manual for recognizing the misperceptions among their own public relations environment and shows what to do to take corrective action. The book also reveals what it takes to create more effective marketing and public relations campaigns and improve the reputations of organizations and brands.…

Bestandsnummer des Verkäufers 9780787982799

Titel
Unleashing The Power Of Pr: A Contrarian's Guide To Marketing And Communication (J-B International Association Of Business Communicators)
Autor
Mark Weiner
Verlag
Jossey-Bass
Erscheinungsjahr
2006
Zustand
New
Einband
Hardcover
Sprache
Englisch
ISBN-10
0787982792
ISBN-13
9780787982799

SZ Global

Toronto, ON, Kanada

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 3. Oktober 2025

Versandkosten von Kanada nach USA

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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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