The start-to-finish guide to User-Centered Design! *Make technology products easy to obtain, learn, and use *New methods, tools, technologies, and real-world case studies *A complete lifecycle approach to UCD that delivers breakthrough efficiency *Evaluating your current products and aligning your entire organization to support UCD *Improving everything your customers see, hear, and touch *Applying UCD to software, hardware, Web sites, and services for both external and in-house use *Optimizing UCD today-and anticipating trends that will impact tomorrow's products It's this simple: User-Centered Design: An Integrated Approach will help you build products that customers will love-and buy!

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THE AUTHORS have used this book's techniques to design everything from mainframe computers to the Olympics Web site.

KAREL VREDENBURG, Architect and Corporate Champion for User-Centered Design at IBM, led the creation of the integrated version of UCD presented in this book.

SCOTT ISENSEE, user interface architect at BMC Software, is a former senior member of IBM's user interface architecture group. He holds 42 U.S. patents, and is co-author of The Art of Rapid Prototyping.

CAROL RIGHI, President of Righi Interface Engineering, Inc., has worked in HCI since 1984 and specializes in user-interface design and design education.

The authors run a popular workshop series titled Practical UCD: How to Introduce, Deploy, and Optimize User-Centered Design.

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