Using Communication Theory Vol. 1 : An Introduction to Planned Communication

Windahl, Sven, Olson, Jean T., Signitzer, Benno

ISBN 10: 0803984316 / ISBN 13: 9780803984318

Verlag: SAGE Publications, Limited, 1992

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP14643385

Inhaltsangabe:

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Bibliografische Details

Titel: Using Communication Theory Vol. 1 : An ...
Verlag: SAGE Publications, Limited
Erscheinungsdatum: 1992
Einband: Softcover
Zustand: Good