Tells the story of a young entrepreneur who uses the Value Sphere to build a lemonade business into a publicly traded, global powerhouse. The story illustrates crucial concepts of strategy, resource allocation, performance metrics, and people and organizational culture. Discussion encompasses areas including risk and value, project selection criteria, training, acquiring a firm, and the cost of capital. Boquist and co-authors Todd Milbourn and Anjan V. Thakor teach finance at Indiana U., Washington U., and U. of Michigan, respectively. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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