ISBN 10: 185788289X / ISBN 13: 9781857882896
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Intellectual property is hot news. Witness the almost daily reports of 'patent madness' and 'brand bullies' on one hand and 'illegal downloads' and the 'death of copyright' on the other. Balance this with the patenting of the human genome; one-click Amazon business method patents; drug patenting in South Africa; cybersquatting and digital piracy. However, the media reports provide only a snapshot of a much bigger picture and Virtual Monopoly offers pioneering insights into the major shifts taking place behind the headlines-developments that allow companies of any size to leverage their creative advantage. This book offers a radical vision of new economics at play, that of virtual monopoly in which creative vision is the starting point and intellectual property the enabling currency. Christopher Pike demonstrates how intellectual property rights in the form of patents, rights in designs, trademarks and copyrights can be used to protect a product and the business built around that product. Such definition of the intangible gives real advantages to business-a virtual monopoly. The economy is dumbing up. Breakthrough creativity is becoming the last great untapped source of sustainable advantage. But on its own, creative advantage is incapable of forming the basis for strong, sustainable business advantage. What really matters is a company's ability to build exclusive business space around that creative advantage by establishing effective barriers to competition. Virtual Monopoly will show you how to power up your own creative adantage to establish strong exclusive business spaces through the use of intellectual property. Think of iMac, Volkswagen Beetle or Dyson as not just great productsbut as exclusive design spaces protected by patents, designs and trademarks. The rewards of the new economics of virtual monopoly are there for the taking. Buchnummer des Verkäufers

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Inhaltsangabe: Rights of all kinds are in the news daily, from illegal downloading to brand bullying to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. Virtual Monopoly offers new insights into the major shifts taking place behind the headlines-developments that allow companies of any size to leverage their creative advantage. This book offers a radical vision of new economics at play, in which creative vision is the starting point and intellectual property the enabling currency. Breakthrough creativity is becoming the last great un-tapped source of sustainable advantage. Barriers are needed to protect that creative advantage from competitors and do business. Pike demonstrates how intellectual property rights in the form of patents, designs, trademarks and copyrights can be used to protect products and their companies. Virtual Monopoly will show you how to power up your own creative advantage to establish exclusive business spaces through the use of intellectual property. The rewards of the new economics of virtual monopoly are there for the taking...

Vom Verlag: Daily headlines flash the latest stores of patent wars, cyber squatting, and copyright infringement at digital speed. From the genome project to one-click online ordering technology, intellectual property is back on the agenda of every business serious about competing in the 21st Century world of technology. With a truly global perspective, attorney and well-known expert Christopher Pike shows how to use intellectual property as a strategic business tool. He introduces the family of intellectual property rights and demonstrates how patents, rights in designs, trademarks, and copyrights give legal and definable property character to a company's otherwise intangible creative assets and provide the real advantages businesses need today.

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