Visualization of Europe | Visual representation of European community in the discourse of the EU cultural policy. Dieser Artikel ist nicht verfügbar.Visualization of Europe | Visual representation of European community in the discourse of the EU cultural policy

This paper is an attempt to discover how European identity is being visualized in the discourse of the EU cultural and media policy. To be more precise, the research will be focused on cinematic narratives of European identity, in other words, the author will try to define the way united Europe is filmed. Departing from the idea of Stuart Hall, the author argues that identity is constructed not outside but within representation which allows us to say that film as a form of representation constructs those points of identification which we call “a cultural identity”. However, it should be noted that this research doesn't pose the question of “Europeanness” of European cinema, neither is it intended to dwell on the issue of “Pan-European” cinema. The aim is to reveal certain interconnection between the way such concepts as “European identity” and “European integration” are treated in the domain of cultural policy of the EU and the way these concepts are filmed. This will be achieved through the analysis of the EU's visual strategy on the example of the short films provided through the EUTube channel, launched by the European Commission as a video sharing web-site in 2006.

Julia Chayka es licenciada en estudios culturales por la Universidad Estatal de San Petersburgo (Rusia) y tiene una maestría en Eurocultura por la Universidad de Uppsala (Suecia). Principalmente interesada en los estudios visuales en el contexto político. Esta publicación es el resultado de su investigación de maestría que probablemente se desarrollará como un proyecto de doctorado. contact:julia.chayka@gmail.com