The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

Sullivan, Mike; Tuggle, Michael

ISBN 10: 173477990X / ISBN 13: 9781734779905

Verlag: BizComPress, 2020

Bestandsnummer des Verkäufers BSM.10XEQ

Inhaltsangabe:

What does building your company’s culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Bibliografische Details

Titel: The Voice Of The Underdog: How Challenger ...
Verlag: BizComPress
Erscheinungsdatum: 2020
Einband: Softcover
Zustand: very_good