Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better. Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

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Brian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. Brian's Willing to Fail philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he's giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.

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