Titel: But Wait . There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink
Verlag: Harper Business (edition )
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 006126055X
ISBN-13: 9780061260551
Einband: Hardcover
Zustand: Good

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Inhaltsangabe

A high-energy exploration of how the multibillion-dollar infomercial industry reflects modern American society celebrates advertising's use of seductive sales techniques and lower-tier celebrities to promote consumerism, in a report that also discusses the public's susceptibility to infomercial tactics.

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