Wake Up and Sell the Coffee! (Paperback)

Martyn Dawes

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Sprache: Englisch

Verlag: Harriman House Publishing, Petersfield, 2014

0857192507 / 9780857192509

Anbieter: Grand Eagle Retail, Bensenville, IL, USAGrand Eagle Retail

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Verkäufer:in bei AbeBooks seit 12. Oktober 2005

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Artikelbeschreibung des Verkäufers

Paperback. A high-growth success story Martyn Dawes set out to build a high-growth business with a simple idea and the will to do whatever was required to make it a success. Twelve years later he sold this business - Coffee Nation - for GBP23m. Along the way, among many highs and lows, there was the thrill of seeing an idea come to life, costly failed trials and false starts, countless business plans, learning how and when to raise funding, the personal journey of surviving when success seemed so distant and securing contracts with some of the biggest retailers in the world. This is the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. It's also a guide to help any aspiring entrepreneur put their business on the path to high growth. Through the course of an exciting narrative, Martyn shares his experiences of growing a business and his knowledge of what you should and shouldn't do. Mistakes to avoid are revealed just as honestly as the good decisions, making this is an unusually frank and valuable account for anyone looking to build their own business.All areas from start-up to exit are covered, including: how to come up with an idea and know if it's any good; researching and testing your business model; when you should not write a business plan and why not; the process of pitching to investors and raising funding; negotiating contracts and controlling your finances; and a special final chapter on how to set up a business for high-growth from the outset.Coffee Nation was based on the reliable principles of a simple idea, a compelling vision, a high-quality product and relentless enterprise. If you have the desire and vision to build your own high-growth business - or you want to read a fascinating story of how it has been done - look no further. It's time to wake up and sell the coffee. Tells the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. Through the course of an exciting narrative, the author shares his experiences of growing a business and his knowledge of what you should and shouldn't do. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Bestandsnummer des Verkäufers 9780857192509

Titel
Wake Up and Sell the Coffee! (Paperback)
Autor
Martyn Dawes
Verlag
Harriman House Publishing, Petersfield
Erscheinungsjahr
2014
Zustand
new
Einband
Paperback
Sprache
Englisch
ISBN-10
0857192507
ISBN-13
9780857192509

Grand Eagle Retail

Bensenville, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 12. Oktober 2005

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