Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands (Security and Professional Intelligence Education Series)

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan.

Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media.

Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.

Lisa Merriam is a prominent marketer based in New York City. She sits on the board of directors of the American Marketing Association New York and is host of the organization's Brilliance in Marketing video series. She teaches marketing classes for Columbia University's Executive MBA program. She has joined both Milton Kotler and Philip Kotler as a featured speaker at international marketing conferences and has been interviewed by Forbes, The Atlantic, Success Magazine, Crain's, BBC, NBC, CNN and others. She has provided marketing expertise to MetLife, ExxonMobil, ConocoPhillips, Chevron, Disney, BMW, Johnson & Johnson, Canon, UPS, Coca-Cola, Lancôme, McGraw-Hill, ADP, Subway, and other Fortune 500 and entrepreneurial firms. Lisa has travelled extensively in Syria, worked with female entrepreneurs in Saudi Arabia, and created the marketing opportunity briefing for the Iraq Ministry of Oil. She has helped write Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed. She is co-founder with a former U.S. Navy SEAL commander with the DEVGRU of Phoca Press, which publishes works by, for, and about the Naval Special Warfare community.

Milton Kotler has over forty years of professional experience in marketing strategy. Indeed, the Kotler name is renowned in the field of marketing. He is President of Kotler Marketing Group, headquartered in Washington DC, with offices in Shenzhen and Beijing, China. Kotler Marketing Group conducts projects in marketing strategy and organization; brand management; and pricing, product development, distribution and pricing analysis and tactics around the world. Mr. Kotler has led strategic projects for Ford Motors, SBC, J.P. Morgan, Motorola, Pfizer, British Telecom, IBM and other Fortune 500 companies. He co-authored with his brother Philip Kotler Market Your Way to Growth: 8 Ways to Win, (Wiley, 2013) and Winning Global Markets (Wiley, 2014) is a frequent speaker on marketing topics around the world. Milton combines marketing expertise with a background in governing. At a time of intense urban civil unrest in the United States, his book Neighborhood Government: The Local Foundations of Political Life (Bobbs Merril, 1969, now Lexington Books) was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives-ideas that are highly relevant to citizens in the Middle East.