Web Business Engineering : Using Offline Activities to Drive Internet Strategies

Flor, Nick V.

ISBN 10: 020160468X / ISBN 13: 9780201604689

Verlag: Pearson Education, Limited, 2000

Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 39024382-6

Inhaltsangabe:

Flor (Carnegie Mellon) approaches the web as a technology that serves business needs, rather than a technology in search of a business need. His method is to first identify those needs, and then create a profitable web site that adds value to a business. The book also explains how to calculate return on investment, net present value, internal rate of return, and the amount of payback from web sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Über die Autorin bzw. den Autor:

Nick V. Flor is a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration. On the vanguard of business/technology interaction, he was the first professor at a top-ranked graduate school to teach business uses of the Web. He is also a researcher, consultant to high-tech industries, and international lecturer on the topic. This book represents the culmination of over four years of research, teaching, and consulting. He has a Ph.D. in Cognitive Science, an MS in Human-Computer Interaction, and a BS in Computer Science from the University of California, San Diego. He owns two highly profitable Web businesses--www.datingexpert.com and www.yesnomaybe.com--designed using the techniques in this book.

020160468XAB04062001

Bibliografische Details

Titel: Web Business Engineering : Using Offline ...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2000
Einband: Softcover
Zustand: Very Good