Web Business Engineering: Using Offline Activities to Drive Internet Strategies (Addison-Wesley Information Technology Series)

Flor, Nick V.

ISBN 10: 020160468X / ISBN 13: 9780201604689

Verlag: Addison-Wesley, 2000

Beschreibung

Like New.

Bestandsnummer des Verkäufers ERICA773020160468X6

Bibliografische Details

• Titel: Web Business Engineering: Using Offline Activities to Drive Internet Strategies (Addison-Wesley Information Technology Series)
• Verlag: Addison-Wesley
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 020160468X
• ISBN-13: 9780201604689
• Einband: Paperback
• Zustand: Like New
• Buchtyp: book

Über diesen Titel

Inhaltsangabe

Many Web developers have powerful technical skills, but limited understanding of business processes; conversely, many managers understand business processes intimately, but do not understand how to leverage Web technologies to improve them. This book bridges the gap, giving technical professionals and managers a systematic approach for analyzing their offline processes and identifying the best opportunities to add value through Web technology. Every business offers a goldmine of opportunities for using Web technology to increase revenue and reduce costs -- but every business is different. This is the first book to help you identify your opportunities -- and act on them. Web Business Engineering starts with a quick primer designed to help Web developers think about business the way managers do. Next, it shows how to map business processes and build "value models" that depict their costs and benefits; and, using these maps, identify key opportunities for adding value with Web technologies. Flor shows how to discover innovative ways to use the Web that go far beyond supporting existing business activities.

Über die Autorin bzw. den Autor

Nick V. Flor is a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration. On the vanguard of business/technology interaction, he was the first professor at a top-ranked graduate school to teach business uses of the Web. He is also a researcher, consultant to high-tech industries, and international lecturer on the topic. This book represents the culmination of over four years of research, teaching, and consulting. He has a Ph.D. in Cognitive Science, an MS in Human-Computer Interaction, and a BS in Computer Science from the University of California, San Diego. He owns two highly profitable Web businesses--www.datingexpert.com and www.yesnomaybe.com--designed using the techniques in this book.

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