Web Marketing - A Developing Country perspective

Venkata Adi Narayana Rao Uppu (u. a.)

ISBN 10: 384431654X / ISBN 13: 9783844316544

Verlag: LAP LAMBERT Academic Publishing, 2012

Web Marketing - A Developing Country perspective | Venkata Adi Narayana Rao Uppu (u. a.) | Taschenbuch | 288 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783844316544 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 106140549

Inhaltsangabe:

Web Marketing is the process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. With the emergence of the internet and its associated technology-enables, screen-to-face interfaces, a new era of marketing has emerged. The internet continues to grow as a medium for commerce, allowing a company to conduct business everywhere all the time. E-commerce and internet eliminate the constraints of time and distance in operating a business and enable a multitude of connections between customers, suppliers and trading partners. When a company interacts electronically with customers, buying behavior can be analyzed so that the company can customize its product and services offerings to the individual customers. This book attempts to study the market awareness of e-commerce related websites and find out the buying behavior of individuals. It analyses the key features that determines the success of internet marketing strategy and suggest strategies to improve marketing effectiveness through e-marketing program in the changed market scenario.

Über die Autorin bzw. den Autor: The main author with Bachelors in Civil Engineering, MBA and PhD is having 17 years of national and international experience with publications focussed in Marketing and Operations. He is currently working as Associate Professor, GITAM University, India.Dr. Pujari VCSMR,co-author is working as Program Director,Business,ITTIHAD UNIVERSITY,UAE.

Bibliografische Details

Titel: Web Marketing - A Developing Country ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2012
Einband: Taschenbuch
Zustand: Neu