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Bestandsnummer des Verk�ufers V19A-03915

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Bibliografische Details

Titel: Web Metrics: Proven Methods for Measuring Web Site Success
Verlag: John Wiley &Sons
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 0471220728
ISBN-13: 9780471220725
Einband: Softcover
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
Companion Web site contains links to online tools, resources, and white papers

�ber die Autorin bzw. den Autor

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

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