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Bibliografische Details

Titel: Web Metrics: Proven Methods for Measuring Web Site Success
Verlag: John Wiley & Sons
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 0471220728
ISBN-13: 9780471220725
Einband: Paperback
Zustand: Good

�ber diesen Titel

Inhaltsangabe

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
Companion Web site contains links to online tools, resources, and white papers

�ber die Autorin bzw. den Autor

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

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We are a family run online bookshop based in Wales at the western edge of the Brecon Beacons National park and have been selling books online since October 2004. I have always had a love of books and it eventually got to the stage where my own book collection began to take over the family home! I reluctantly decided to sell a few of my own books on Amazon and was astonished at how quickly they sold. I was hooked and decided to start buying and selling books as a small part-time business from my spare bedroom. The business rapidly expanded, taking over the spare bedroom and my garage, swiftly followed by a spare bedroom in my mother's house and her garage! I acquired a small industrial unit in February 2007 and took the plunge to go full-time in March 2007, closely followed by my wife in September 2007. In October 2007 we moved in to larger premises and also took on our first members of staff to assist with the ever increasing workload. Our aim is to ensure that the people who buy our books enjoy the same service that we would hope for when purchasing a book ourselves. To that end, we endeavour to give all our books accurate descriptions, price them accordingly and dispatch swiftly and safely. All orders are dispatched within one working day, Monday to Friday. We will endeavour to answer all queries by email within 24 hours.

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Goldstone Books
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Goldstone Books Limited
Cilyrychen Industrial Estate, Llandybie, Carmarthenshire, SA18 3GY.
Email: customerservices@goldstonebooks.co.uk - Phone: 01269 267070
Company registration number: 06817864. VAT registration number: 920299721
Managing Director: Ashley Stamford-Plows

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All orders are shipped within 1 working day. We offer a no quibble returns service. If you would like to return your item for any reason please email us in the first instance within 7 days of receipt. If there is a fault with your item that is not described in the listing, you may return your item for a refund within 30 days of purchase. All returns must be returned in their original packaging.