Web Survey Methodology (Research Methods for Social Scientists)

Callegaro, Mario,Lozar Manfreda, Katja,Vehovar, Vasja

ISBN 10: 0857028618 / ISBN 13: 9780857028617

Verlag: SAGE Publications Ltd, 2015

Beschreibung

The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.

Bestandsnummer des Verkäufers 4BQGBJ0136BT

Bibliografische Details

• Titel: Web Survey Methodology (Research Methods for Social Scientists)
• Verlag: SAGE Publications Ltd
• Erscheinungsjahr: 2015
• Sprache: Englisch
• ISBN-10: 0857028618
• ISBN-13: 9780857028617
• Einband: paperback
• Zustand: Good

Über diesen Titel

Inhaltsangabe

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Über die Autorin bzw. den Autor

Mario Callegaro is senior survey research scientist at Google.

Katja Lozar Manfreda and Vasja Vehovar are professors of statistics and methodology at the Faculty of Social Science, University of Ljubljana.