Web-to-Print : A step-by-step guide to implementing Web-to-Print technology

Abhishek Agarwal

ISBN 10: 1893347095 / ISBN 13: 9781893347090

Verlag: MC2 Books, 2022

Beschreibung

nach der Bestellung gedruckt Neuware - Printed after ordering - This is the most comprehensive, step-by-step guide to Web-to-Print to read whether you have already implemented a solution or you are in the market for a solution to help you grow your business. It provides a path for printers in any segment and of any size to walk their teams through the value proposition of web-to-print, create a plan for successful implementation, and develop through the growth phase. That last item is especially important! Many companies bring in web-to-print solutions without a plan to grow. This book has an entire chapter on the growth phase that reviews the business considerations required to leverage web-to-print for business growth. It may be the most important chapter in the book. With exercises to help you plan and a handy ROI calculator, this book is the practical guide you should start with on your web-to-print journey.

Bestandsnummer des Verkäufers 9781893347090

Bibliografische Details

• Titel: Web-to-Print : A step-by-step guide to implementing Web-to-Print technology
• Verlag: MC2 Books
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 1893347095
• ISBN-13: 9781893347090
• Einband: Taschenbuch
• Auflage: 2. Auflage
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

Web-to-print technology lets companies offer print products and services online when paired with an e-commerce storefront. Buyers place orders on a website, portal, or an app, choosing from a catalog of products and options. They may upload existing artwork files or use an embedded online design tool to create artwork within the website. Not all web-to-print technology is the same, however. A successful implementation requires planning and testing, and this is the book that walks you through each element of the web-to-print journey. Most importantly, there are exercises included to help you build your path to success.

The user experience enabled by web-to-print technology can’t be ignored, but you need to stand out and you need to make it easy for customers to engage. Use this guide to define your strategy and implement your plan.