Data Science, a new discovery paradigm, is potentially one of the most significant advances of
the early 21st century. Originating in scientific discovery, it is being applied to every human endeavor for
which there is adequate data. While remarkable successes have been achieved, even greater claims have
been made. Benefits, challenge, and risks abound. The science underlying data science has yet to emerge.
Maturity is more than a decade away. This claim is based firstly on observing the centuries-long
developments of its predecessor paradigms – empirical, theoretical, and Jim Gray’s Fourth Paradigm of
Scientific Discovery (Hey, Tansley & Tolle, 2009) (aka eScience, data-intensive, computational, procedural);
and secondly on my studies of over 150 data science use cases, several data science-based startups, and,
on my scientific advisory role for Insight1 , a Data Science Research Institute (DSRI) that requires that I
understand the opportunities, state of the art, and research challenges for the emerging discipline of data
science. This chapter addresses essential questions for a DSRI: What is data science? and What is worldclass data science research? A companion chapter On Developing Data Science (Brodie, 2018b) addresses the development of data science applications and of the data science discipline itself

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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