The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business

Sprache: Englisch

Verlag: Michael Hanrahan Publishing, 2019

0648402568 / 9780648402565

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So What? Where's this going? Why do I need to know this?These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?In this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us.…

Bestandsnummer des Verkäufers 00106822438

Titel
The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business
Autor
Davina Stanley
Verlag
Michael Hanrahan Publishing
Erscheinungsjahr
2019
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0648402568
ISBN-13
9780648402565

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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