When Coffee and Kale Compete: Become great at making products people will buy

Klement, Alan

ISBN 10: 1534873066 / ISBN 13: 9781534873063

Verlag: CreateSpace Independent Publishing Platform, 2018

A sound copy with only light wear. Overall a solid copy at a great price! Bestandsnummer des Verkäufers BOS-I-13c-02618

Inhaltsangabe:

A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them. Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products. Alan not only relates success stories but also gives examples of products and companies that failed. The experiences of others will help you make the best choices for your own company or the company where you work. You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.

Über die Autorin bzw. den Autor: Alan Klement helps teams and individuals become great at making and selling products that people will buy. His own experience as a successful innovator and entrepreneur are what make him effective at helping others. He has applied successfully Jobs to be Done theory to his own businesses, and has helped many others do the same.

Bibliografische Details

Titel: When Coffee and Kale Compete: Become great ...
Verlag: CreateSpace Independent Publishing Platform
Erscheinungsdatum: 2018
Einband: Softcover
Zustand: Good