When Sparks Fly: Igniting Creativity in Groups

Leonard-Barton, Dorothy; Swap, Walter C.

ISBN 10: 0875848656 / ISBN 13: 9780875848655

Verlag: Harvard Business Review Press, 1999

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0875848656I2N00

Inhaltsangabe:

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

Über die Autorin bzw. den Autor:

Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.

Bibliografische Details

Titel: When Sparks Fly: Igniting Creativity in ...
Verlag: Harvard Business Review Press
Erscheinungsdatum: 1999
Einband: Hardcover
Zustand: As New
Zustand des Schutzumschlags: No Jacket