Why IPTV? traces the changes in Internet Protocol Television since the mid-1990s and examines what IPTV means today. The author analyzes what delivery of TV over an IP network means, both in terms of possibilities for new services, and in terms of the impact on the network and how it has to be managed. In addition, Why IPTV? helps you understand how introducing IPTV into the Web 2.0 world will impact the new services. It looks at the current trends in the consumer electronics industry as well as the network industry, and describes how the new technology can enhance and extend the existing business models in the TV industry, particularly in advertising; and also how it creates new possibilities, for instance, through personalization.

Why IPTV? Interactivity, Technologies, Services:

Provides an accessible introduction to IPTV.

Covers the technology to build IPTV systems, and shows what lies beyond traditional business models and existing distribution technologies.

Considers how IPTV technologies can exploit and change the current trends in consumer electronics and network industry.

Explores how the merging of Web 2.0 and IPTV will open new opportunities for services.

Addresses hot topics such as IPTV Interaction and Channel Switching, Networking and Streaming with Information Management Systems, Advertising and Personalization of IPTV.

Why IPTV? will provide engineers in networking, TV broadcast companies, technology specialists in content creation companies and people in the IPTV industry (including management) with an engaging and insightful reference into Internet Protocol Television.

�ber die Autorin bzw. den Autor

Johan Hjelm is a Senior Research Engineer for Ericsson (NRJ) in Tokyo, Japan, where he oversees the project management of cooperation projects and is participant in Connected Home activities. He has previous experience in IPTV and was project manager for the IPTV project at Ericsson (EAB) in Sweden. Hjelm has assisted in a number of research projects including the World Wide Web Consortium (W3C) and the Massachusetts Institute of Technology (MIT). To date Hjelm has published 11 web-based books and has written freelance for several leading computer publications such as Datateknik, Datornytt and Natvarlden.

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**Please note our transit times are from the date of dispatch.** We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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