Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

Calvin L Hodock

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Sprache: Englisch

Verlag: Prometheus Books, 2007

1591025680 / 9781591025689

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Artikelbeschreibung des Verkäufers

More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate? Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and dead-on-arrival products to fatal frugality and timetable tyranny, the author discusses not only why such mistakes occur but also the dire consequences to both investors and employees. Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability. After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier. Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.…

Bestandsnummer des Verkäufers 00106955520

Titel
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development
Autor
Calvin L Hodock
Verlag
Prometheus Books
Erscheinungsjahr
2007
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1591025680
ISBN-13
9781591025689

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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