Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Terry R. Bacon; David G. Pugh

ISBN 10: 0814471633 / ISBN 13: 9780814471630

Verlag: Amacom Books, 2003

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Bestandsnummer des Verkäufers G0814471633I4N00

Inhaltsangabe:

"Winning Behavior" gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market. "Winning Behavior" will prove to be a landmark book in the literature on customer service and customer relationship management: there has never been a book on Behavioral Differentiation before, but readers will see its potential in the results of the blue-ribbon organizations that practice it.This title is packed with eye-opening case histories and examples: Ritz-Carlton Harley-Davidson Enterprise Rent-a-Car Wal-Mart. It features exclusive interviews with high-profile executives including: George Zimmer (Men's Wearhouse) Hans-Olof Olssen (Volvo) Piers Marmion (Heidrick & Struggles) and others.

Über die Autorin bzw. den Autor:

Terry R. Bacon (Durango, CO) is the author of Selling to Major Accounts (0-8144-0462-6) and dozens of other books and publications, and the cofounder and president of Lore International Institute. David G. Pugh (Durango, CO) is cofounder and executive vice president of Lore and a recognized authority on marketing, sales, and proposal training.

Bibliografische Details

Titel: Winning Behavior: What the Smartest, Most ...
Verlag: Amacom Books
Erscheinungsdatum: 2003
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket