Winning Marketing Strategy
Gulec, Resit
Verkauft von PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
AbeBooks-Verkäufer seit 11. Juni 1999
Neu - Softcover
Zustand: Neu
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenVerkauft von PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
AbeBooks-Verkäufer seit 11. Juni 1999
Zustand: Neu
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenNew Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Bestandsnummer des Verkäufers L0-9798866031917
Step 1 - Develop Marketing Strategy
The first step to skyrocketing your business is developing winning marketing strategies. In this section of the book, you will go through the key elements of marketing strategy, marketing mix, and 4P’s of marketing. Then you will see the supply-demand balance, 4S web-marketing mix, and market sizing. Generate your unique marketing strategy to secure the desired corner in the marketplace.
Step 2 - Segment Your Target Audience: Market Segmentation
The second step to rocket your business is segmenting your market. In this section, you will see empathy mapping, market segmentation, and the STP marketing model which helps to categorize the target audience into different groups, so effective marketing strategies can be created for each group. Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively.
Step 3 - Launch Product/Service
The third step to rocket your business is launching products or services. You will go through the product lifecycle, content marketing, and product diffusion curve in this section. Content is king in today's marketing world. Learn how to develop engaging content for your audience.
Step 4 - Manage Customer Engagement & Journey
The fourth step to skyrocketing your business is managing customer engagement and journey. In this section, you will learn the sales funnel, customer journey maps, business ethnography, and designing future-state customer journeys. Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process.
Step 5 - Build & Grow Reputable Brands
The fifth step to rocket your business is building and growing reputable brands. In this section, you will go through perceptual mapping, the brand pyramid, Kapferer's Brand Identity Prism, and how to build a positive corporate brand reputation.
Step 6 - Target the Right Audience
In the 6th step, you will learn how to target the right audience using focus groups, the marketing research mix, developing personas, and the Ansoff matrix.
Step 7 - Grow, Grow, Grow - Skyrocket Your Business
In the last step, you will go through customer intimacy, Keller’s Brand Equity Model, the buy-sell hierarchy, and the net promoter score. Rome was not built in one day. You will learn the steps to create a strong and reputable brand.
Are you an entrepreneur, small business owner, or marketing professional? This book is for you!
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