Winning at New Products: Accelerating the Process from Idea to Launch

Robert G Cooper

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Sprache: Englisch

Verlag: INGRAM PUBLISHER SERVICES US, 1993

0201563819 / 9780201563818

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Artikelbeschreibung des Verkäufers

Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. Its also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors strategies to work. }Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. Its also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers. This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: *Get great new product ideas from your customers *Screen and prioritize new product projects *Incorporate customer input for design and development of products *Conduct proper concept analyses and test markets *Develop a market launch plan to generate new product sales *Develop and implement a new product game plan *Accelerate the process to speed you new products to market You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls. }.…

Bestandsnummer des Verkäufers CIN0201563819VG

Titel
Winning at New Products: Accelerating the Process from Idea to Launch
Autor
Robert G Cooper
Verlag
INGRAM PUBLISHER SERVICES US
Erscheinungsjahr
1993
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0201563819
ISBN-13
9780201563818
Auflage
2. Auflage

World of Books Inc

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 23. März 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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