Gently used. Expect delivery in 20 days. Buchnummer des Verkäufers
Inhaltsangabe: E-mail is revolutionizing the way the arts are being marketing today, and "Wired for Culture" offers both background research about the online arts market, as well as practical tips for getting started.
You'll learn why e-mail marketing provides a spectacular return-on-investment; What arts patrons do while they are online and how to market to them most effectively; Why e-mail captures their attention more than other marketing methods.
You'll understand how to get started the right way based on case studies from the Whitney Museum of American Art, The Chicago Theatre, and Goodspeed Musicals. Also included is a section of six essential "Smart Tips for E-mail Success."
This book is ideal for not-for-profit and arts administrators, marketing directors, and small business owners.
Über den Autor: Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995, with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the US. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School.
Titel: Wired for Culture: How E-mail is ...
Verlag: Patron Publishing
Zustand: very good
Buchbeschreibung Patron Publishing. Buchzustand: Very Good. . 3rd edition. Buchnummer des Verkäufers S10E-00943
Buchbeschreibung Patron Publishing, 2007. Buchzustand: Very Good. 3rd Edition. N/A. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP82231753
Buchbeschreibung Patron Publishing, 2007. Buchzustand: Good. 3rd Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP84217072
Buchbeschreibung Patron Publishing, 2007. Perfect Paperback. Buchzustand: Good. Satisfaction 100% guaranteed. Buchnummer des Verkäufers mon0001262167
Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97809729141473.0
Buchbeschreibung Buchzustand: Good. Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition). Buchnummer des Verkäufers Amz4875540
Buchbeschreibung Buchzustand: Like New. Book Condition: Like New. Buchnummer des Verkäufers 97809729141472.0
Buchbeschreibung Patron Publishing, 2007. Perfect Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 0972914145
Buchbeschreibung Patron Publishing, 2007. Perfect Paperback. Buchzustand: New. Buchnummer des Verkäufers P110972914145
Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97809729141471.0