The Word On Business:-it*s An Information Economy - Be A Smart Informer

Jenny Luesby, Lincoln D. Stein, Inc. Macromedia,

ISBN 10: 0273644114 / ISBN 13: 9780273644118

Verlag: Financial Times Management, 2000

Beschreibung

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Bestandsnummer des Verkäufers ABNR-135987

Bibliografische Details

• Titel: The Word On Business:-it*s An Information Economy - Be A Smart Informer
• Verlag: Financial Times Management
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 0273644114
• ISBN-13: 9780273644118
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

In the twenty-first century, the difference between rich and poor, success and failure, is knowledge.   The new economy is not about information, it s about communication, and most of that communication is about business. Newspapers, television, books, information services, and now the internet surround us with business news and information. Yet all this effort is wasted if the information that is put out interests no-one and is read nowhere.   The key to effective communication is making sure that your audiences are the winners. The Word on Business spells out what people want from business information, and how to hook their attention. Working with press releases, news and analysis, it shows how serving consumers works for individual companies and news services, too. It shows how to put together information that makes economies ride more smoothly, allows readers to flourish on change and assists businesses in creating more wealth. Free Business Literacy Survey Jenny Luesby’s 13-question diagnostic survey tests your understanding of business. It targets the knowledge you need to have to manage a business well, or to invest sensibly. If you answer the questions and provide Jenny with your email address, she will post back your results, and point you to the best source of information in any area where you give an incorrect answer. To take the quiz please click on link on the left hand side of this page.

Über die Autorin bzw. den Autor

Jenny Luesby has been writing about business, finance and economics since 1982. Before joining the Financial Times, she was a report writer, first for the Economist Intelligence Unit and then for the BBC World Service. At the FT, she worked as both an editor and writer, and from 1994 was industry correspondent for the world’s second largest industry, chemicals. Jenny has worked extensively as a trainer of journalists, for the British Council, the Thomson Foundation, the KnowHow Fund, and numerous journalism schools and institutes. In 1998 she left the FT to start her own business: a residential training centre in the south of France.