A pro isn’t just a person who can do it well. It’s a person who can do it well every time, on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it’s writing a book, animating a shot, designing a game level or composing a soundtrack―ultimately, we’re all facing similar challenges. Since we share challenges, we can also share solutions. This book is a practical guide, featuring a universal creative process that can streamline any serious creative work, on any scale.

Key Features

Universal approach: applies to any process that starts with an idea and ends with a refined product.

Profound and light: combines conceptual ideas with practical tips and fun anecdotes.

Caricatures and samples: helps visually clarify ideas and processes.

Variety of creative fields: draws on examples from writing, animation, game design, 3D modeling, music, sculpting and more

Printable summaries: provides visual outlines that can be used as cheat-sheets.

�ber die Autorin bzw. den Autor

Doron Mayer has more than 20 years of experience in a whide range of creative fields: animation, storyboarding, illustration, design, writing and art direction. He has worked on both small-scale projects and large, world-class productions including The Secret Life of Pets, Shaun the Sheep, Disney mobile games and much more.

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