How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail

BIRD, Drayton

ISBN 10: 0749438762 / ISBN 13: 9780749438760

Verlag: Kogan Page, 2003

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Inhaltsangabe:

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.

Über die Autorin bzw. den Autor:

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

Bibliografische Details

Titel: How to Write Sales Letters that Sell: Learn ...
Verlag: Kogan Page
Erscheinungsdatum: 2003
Einband: Softcover
Zustand: Good
Auflage: 2. Auflage