How to Write Successful Fundraising Letters

Warwick, Mal

ISBN 10: 078795652X / ISBN 13: 9780787956523

Verlag: Jossey-Bass, 2001

Bestandsnummer des Verkäufers 078795652X-3-27612237

Inhaltsangabe:

A guide to writing fund raising letters, covering donor motivations and perceptions, nuts and bolts techniques and rules, and writing for seven different fund raising purposes, including recruiting new members, acknowledging a gift, and seeking an annual gift. Includes a writer's toolbox of leads, teasers, and ways to begin and end a fund raising letter. This revised edition is reorganized and includes new examples. Warwick is a founder or cofounder of four companies that provide fund raising and marketing services to nonprofit clients. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Über die Autorin bzw. den Autor: MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including <I>The Five Strategies for Fundraising Success</I>.

Bibliografische Details

Titel: How to Write Successful Fundraising Letters
Verlag: Jossey-Bass
Erscheinungsdatum: 2001
Einband: paperback
Zustand: Good