Writing Copy for Dummies (For Dummies (Lifestyles Paperback))

Jonathan Kranz

ISBN 10: 0764569694 / ISBN 13: 9780764569692

Verlag: For Dummies, 2004

Beschreibung

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Bestandsnummer des Verkäufers M00764569694-V

Bibliografische Details

Titel: Writing Copy for Dummies (For Dummies (...

Verlag: For Dummies

Erscheinungsdatum: 2004

Einband: Softcover

Zustand: very good

Über diesen Titel

Inhaltsangabe:

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Über die Autorin bzw. den Autor:

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.