Writing for Health Communication: An Edivence-based Guide for Professionals

ISBN 10: 1847871852 / ISBN 13: 9781847871855

Verlag: Sage Publications, 2012

pp. 200. Bestandsnummer des Verkäufers 263576329

Inhaltsangabe:

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

" Choosing an approach

" Message framing

" Text design and layout

" Using graphics

" Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

Bibliografische Details

Titel: Writing for Health Communication: An ...
Verlag: Sage Publications
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: New