Writing White Papers: How to Capture Readers and Keep Them Engaged

Michael A. Stelzner

ISBN 10: 0977716937 / ISBN 13: 9780977716937

Verlag: WhitePaperSource Publishing, 2006

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00106293134

Inhaltsangabe:

The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics.

Über die Autorin bzw. den Autor: Michael Stelzner is one of the world's leading authorities on the topic of writing and marketing white papers. He has written nearly 100 white papers for many of the worlds most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard, Cardinal Health and SAP. Michael is also the executive editor of the 20,000 reader WhitePaperSource Newsletter.

Bibliografische Details

Titel: Writing White Papers: How to Capture Readers...
Verlag: WhitePaperSource Publishing
Erscheinungsdatum: 2006
Einband: Hardcover
Zustand: Very Good