Writing That Works; How to Communicate Effectively In Business

Roman, Kenneth; Raphaelson, Joel

ISBN 10: 0060956437 / ISBN 13: 9780060956431

Verlag: Collins Reference, 2000

Used book in very good condition. May have some minor wear. May NOT include discs, or access code or other supplemental material. Ships directly from Amazon and is eligible for Prime or super saver FREE shipping. We ship Monday-Saturday and respond to inquiries within 24 hours. Bestandsnummer des Verkäufers BXM.CB6N

Inhaltsangabe:

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing That Works, 3rd Edition features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips to sharpen your writing skills, Writing That Works, 3rd Edition will show you how to improve anything you write:

• E-mails, memos and letters that get read—and get action
• Proposals, recommendations, and presentations that sell ideas
• Plans and reports that get things done
• Fund-raising and sales letters that produce results
• Resumes and letters that lead to interviews
• Speeches that make a point

And much more.

Über die Autorinnen und Autoren:

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

Bibliografische Details

Titel: Writing That Works; How to Communicate ...
Verlag: Collins Reference
Erscheinungsdatum: 2000
Einband: Softcover
Zustand: very_good
Auflage: 3. Auflage