The Yugo: The Rise and Fall of the Worst Car in History

Vuic, Jason

ISBN 10: 0809098911 / ISBN 13: 9780809098910

Verlag: Hill and Wang, 2010

Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Bestandsnummer des Verkäufers SEWV.0809098911.G

Inhaltsangabe:

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand “good” communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you’ve got The Yugo: The Rise and Fall of the Worst Car in History.

Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia’s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

Über die Autorin bzw. den Autor:

Jason Vuic is an assistant professor of modern European history at Bridgewater College in Bridgewater, Virginia. He lives in Staunton, Virginia, with his wife, Kara.

Bibliografische Details

Titel: The Yugo: The Rise and Fall of the Worst Car...
Verlag: Hill and Wang
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: good