Z.E.R.O.: Zero Paid Media as the New Marketing Model
Jaffe, Joseph
ISBN 10: 1118801156 ISBN 13: 9781118801154
Verlag: Wiley, 2013
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00028978932
Inhaltsangabe:
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.
Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:
- Zealots
- Entrepreneurship
- Retention
- Owned Assets
Über die Autorin bzw. den Autor:
Joseph Jaffe (www.startupsforbrands.com; Westport, CT) is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media. He is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.
Maarten Albarda (www.mlaconsultingllc.biz; Stamford, CT) has led a distinguished global career in senior pan-regional and global leadership roles at JWT, Leo Burnett, McCann-Erickson, The Coca-Cola Company and AB-InBev, living and working in The Netherlands, the UK, Japan, Germany and the US. He is a sought-after speaker, having made regular appearances at the Festival of Media, Cannes Advertising Festival, DMexco, Ad:Tech and other leading events. He is also a contributor to various marketing training programs such as Stanford University's Digital Marketing Program and C-Squared's Festival of Media LatAm Academy.
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Titel: Z.E.R.O.: Zero Paid Media as the New ...
Verlag: Wiley
Erscheinungsdatum: 2013
Einband: Hardcover
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Z.E.R.O.: Zero Paid Media as the New Marketing Model
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Z.E.R.O.: Zero Paid Media as the New Marketing Model
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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00095559898
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Z.E.R.O.: Zero Paid Media as the New Marketing Model
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Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00073665463
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Z. E. R. O. : Zero Paid Media as the New Marketing Model
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Wiley & Sons, Incorporated, John, 2013
ISBN 10: 1118801156
ISBN 13: 9781118801154
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Z.E.R.O.; Zero Paid Media as the New Marketing Model
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ISBN 10: 1118801156
ISBN 13: 9781118801154
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Z.E.R.O.: Zero Paid Media As the New Marketing Model
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Hardcover. Zustand: Fine. Leichte Risse; Farbveränderung durch Alter/Sonne. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: ZealotsEarned (Media)Real CustomersOwned (Media). Bestandsnummer des Verkäufers 48f17cb6-3733-486a-aeda-273b5fdfb9d4
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Z.e.r.o.: Zero Paid Media As the New Marketing Model
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Z.e.r.o. (Hardcover)
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John Wiley & Sons Inc (US), New York, 2013
ISBN 10: 1118801156
ISBN 13: 9781118801154
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Hardcover. Zustand: new. Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we?re doing absolutely nothing about it.A Zero.A Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, andA investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781118801154
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Z. E. R. O.
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