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Inhaltsangabe: Running a store is hard work. You need to get the store built, enter your products, test the site for security, find potential customers, entice them to purchase, and fulfill their orders. This book aims to make your task a little bit easier and hopefully even show you some great techniques that will help make the Internet work for you. These techniques are applicable to all stores built with Zen Cart whether you are a new e-tailer just starting out, a traditional store with retail outlets looking to break into the online world, or are well established online with your store and simply want to improve what you're doing.
Über den Autor: Jeff Laughlin has been involved in the technology and media industries in Toronto, Canada since the early 90's. As a developer Jeff has ensured that his knowledge of the industry is current and has a keen interest in the latest technologies. Most recently, in his role as the Technical Manager for Corus Entertainment's web development efforts, Jeff has led a team focussed on building out some of Canada's most advanced sites including some of the industry's most kid-safe destinations. He has led the migration and upgrade of the entire hosting and development environment at Corus leading to direct improvements in uptime and reliability. With a keen interest in performance and optimization Corus' brands have benefited by Jeff's focus on measurable improvements in findability and scalability. As part of his commitment to drive the business forward he introduced SEO and performance optimization projects to Corus. After initial positive success a culture focussed on optimization has taken hold at Corus and has played an important role in new site launches and updates to existing sites.
Buchbeschreibung Buchzustand: Good. Zen Cart Optimization, 2010: SEO Techniques and Performance Optimization. Buchnummer des Verkäufers Amz4866850