J. Reed Durand

From Private to Chief Information Officer, J. Reed Durand is a realist and change practitioner with 40 years of frontline leadership experience in one of the world’s largest and most complex institutions—the U.S. Army.

Throughout his dual military and civilian careers, he led personal, team, and enterprise-level transformations while refining practical, field-tested approaches to navigating change in high-stakes environments.

After retiring twice and reflecting on the patterns behind successful continuous change, he created the Train to Change series—blending leadership, psychology, philosophy, and organizational behavior into grounded, immediately usable strategies for personal and professional growth.

His first book, Train to Change: Phase One – Self Mastery, is available worldwide, and his follow-on eBook, Train to Change: Realism, continues the series into Phase Two.

Reed’s work bridges theory and lived experience, offering audiences a disciplined, deeply human approach to self-mastery.

His core belief is simple: lasting transformation begins with taking ownership of your own development. He helps others understand change, prepare for it, and use it as a catalyst for growth in an increasingly complex world.