Marko Sarstedt

Marko Sarstedt is a full professor of marketing at the Ludwig-Maximilians-University (LMU) Munich (Germany) and an adjunct research professor at Babeș-Bolyai-University Cluj (Romania). Before joining the LMU, he worked as a full professor at the Otto-von-Guericke-University Magdeburg (Germany). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His research ranks among the most frequently cited in the social sciences with more than 90,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards and two AMS William R. Darden Awards. According to the 2020 F.A.Z. ranking, he is among the most influential researchers in Germany, Austria, and Switzerland. Marko has been named member at Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers.”