Jayaraman Iyer

Jayaraman Rajah Iyer, Chartered Accountant (ICAI, New Delhi,1966) has a unique insight into major changes in accounting culled from experience with firms across the globe. He interned at Hindustan Lever (1966) and held key positions at API and Mafatlals. As Forestry Operations Accountant at Wimco (1972) he introduced 'Likely Ultimate Cost'. In 1977 he was General Manager of ITI, Nigeria, Lagos. Sir William Castell now Chairman of the Wellcome trust, selected him to join Wellcome Foundation, UK (1979-84) specifically to set right the dysfunctional accounting at Wellcome, Nigeria. During the 1990s he was engaged in corporate consulting. He has been visiting faculty at SPJIMR, SIES School of Management, and Vivekananda School of Management where he taught Balanced Scorecard and Strategic Cost Management based on the Proprietary IBCM (copyright (c) Jayaraman Iyer Inactivity Based Cost Management, 2006). He has been a crusader against corruption and business malpractice all through his life.

After the first book on Inactivity Based Cost Management, Christmas 2011 has published Titled: Corporate Critical Density: Subtitle: Corporate Critical Density

Leveraging Companies to Occupy Wall Street

(with a case-study on Unilever Sustainable Living Plan

Succinctly put, Corporate Critical Density - is a Balance Sheet of Strategies, measured and tracked by real-time monitoring, enabling study of Cost Consequence, before the bubble bursts. Profits are redefined.