Sarah Robertson

Sarah Robertson is a brand designer, mentor and the founder of Fonn, a creative practice built on curiosity, creativity and connection. With over 25 years in business, Sarah helps founders move beyond mere aesthetics to create brands with lasting substance.

As the creator of the Brand Seasons® Method, Sarah offers a unique, cyclical approach to branding that supports the natural evolution of a business. Her signature tool, the Brand Seasons® Playdeck, was successfully launched via Kickstarter and is now used by creators worldwide to navigate their brand journeys with intention.

Sarah also hosts the Brand Seasons® podcast (20k+ downloads) and has a growing ecosystem of over 8,000 subscribers and followers. Her writing has been featured in 91 Magazine, Heiter Magazine and The Design Trust.

Based in the Scottish Borders, Sarah brings a gentle, nurturing and playful approach to strategy, styling and storytelling, helping entrepreneurs craft brands that truly feel like home.