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Hardcover. Zustand: new. Hardcover. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Zustand: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.

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Paperback. Zustand: Brand New. 425 pages. 9.25x6.10x0.89 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.…

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Taschenbuch. Zustand: Neu. Commodity Marketing | Strategies, Concepts, and Cases | Margit Enke (u. a.) | Taschenbuch | Management for Professionals | viii | Englisch | 2023 | Springer | EAN 9783030906597 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.

Hardcover. Zustand: new. Hardcover. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

hardcover. Zustand: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

hardcover. Zustand: Sehr gut. 759 Seiten; 9783658221287.2 Gewicht in Gramm: 3.

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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Die Abgrenzung von Angeboten der Wettbewerber sowie die Profilierung der eigenen Leistungen gegenüber den Kunden ist insbesondere bei Commodities, d. h. undifferenzierten, homogenen und maßgeblich über den Preis unterscheidbaren Leistungen, eine große Herausforderung. Die Besonderheiten von Commodities haben dabei einen wesentlichen Einfluss auf die Ausgestaltung der Management- und Marketingaktivitäten. Renommierte Autoren aus Wissenschaft und Praxis liefern in 'Commodity Marketing' den State of the Art zu diesem Themengebiet.In der 3. Auflage wurden bisherige Erkenntnisse zum Commodity Marketing um aktuelle Ergebnisse ergänzt. Darüber hinaus wurde das Buch um eine internationale Perspektive erweitert und geht somit Fragestellungen des Commodity Marketing im internationalen Kontext nach.…

hardcover. Zustand: Sehr gut. 511 Seiten; 9783658029241.2 Gewicht in Gramm: 2.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 732 | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: New. pp. xiii + 498 3rd Updated & Extended Edition.

Hardcover. Zustand: Brand New. 3rd revised edition. 511 pages. German language. 9.45x6.61x1.11 inches. In Stock.

Hardcover. Zustand: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

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Zustand: new. Questo è un articolo print on demand.

Zustand: new. Questo è un articolo print on demand.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. 436 pp. Englisch.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of comm.…

Hardcover. Zustand: Brand New. 433 pages. 9.25x6.10x0.94 inches. In Stock. This item is printed on demand.

Zustand: New. Print on Demand.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. 436 pp. Englisch.…