Joe Garraffo

Joe Garraffo has been building for the web since 1998 and working in search since 2002. He co-authored Macromedia Flash MX 2004 Advanced for Windows and Macintosh with Russell Chun for Peachpit Press, written out of a classroom while he was teaching the material.

He started at Newsday, leading interactive projects across Tribune properties. He founded Efferent Media in 2011 and Vitality Medical Marketing Group in 2016, where he is President, Practice Strategy and Growth. The work is patient acquisition for elective medical practices: compliant medical advertising, attribution past the lead, and the front-desk conversation that decides whether either one mattered.

He writes about why things work, and lives in Lindenhurst, New York.