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In den WarenkorbZustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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In den WarenkorbZustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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In den WarenkorbZustand: New. Idioma/Language: Inglés. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2. 0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. ¿¿¿ Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2. 0, Video Cases, Case Analyses, Application-based Activities and much more. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
Verlag: MC GRAW HILL EDUCATION (UK), 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Sprache: Englisch
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In den WarenkorbZustand: Nuevo. Advertising and promotion ise editado por Mc graw hill education (uk).
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In den WarenkorbZustand: New. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!  Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.â¯â¯â¯Â Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hillâs Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. .
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In den WarenkorbRústica. Zustand: New. Zustand des Schutzumschlags: Nuevo. 13. LIBRO.
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In den WarenkorbZustand: New. Über den AutorGeorge E. Belch is professor emeritus of marketing in the Fowler College of Business at San Diego State University, where he teaches integrated marketing communications and strategic marketing. He received his PhD in .
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In den WarenkorbZustand: New. In.
ISBN 10: 0805383166 ISBN 13: 9780805383164
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In den WarenkorbZustand: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Pearson Pub Date: 1/1/2007 Binding: access code Pages: 1 first edition.
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In den WarenkorbZustand: New.
Verlag: Mcgraw-Hill Education Okt 2023, 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Sprache: Englisch
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In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.¿¿¿ Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.
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In den WarenkorbZustand: New.
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In den WarenkorbPaperback. Zustand: Brand New. 13 edition. 864 pages. 10.87x8.46x1.06 inches. In Stock.
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In den WarenkorbZustand: As New. Unread book in perfect condition.
Verlag: McGraw-Hill Education, OH, 2023
ISBN 10: 1266090606 ISBN 13: 9781266090608
Sprache: Englisch
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In den WarenkorbPaperback. Zustand: new. Paperback. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hills Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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In den WarenkorbOtros. Zustand: New. Zustand des Schutzumschlags: Nuevo. 13. LIBRO.
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In den WarenkorbZustand: New.
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In den WarenkorbPaperback. Zustand: NEW. Brand New! Fast Delivery USA Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-14 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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In den WarenkorbZustand: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
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In den WarenkorbPaperback. Zustand: Brand New. Brand New! Fast Delivery, Delivery With In 8-14 working Day Only , USA Edition Original Edition. Excellent Quality, Printing In English Language, Quick delivery by FEDEX & DHL. USPS & UPS Act. Our courier service is not available at PO BOX& APO BOX. Ship from India & United States.