Andrew pohlmann (53 Ergebnisse)

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Zustand: New.

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Zustand: New.

Zustand: Very Good. : Descubre cómo utilizar el neuromarketing y comprender la ciencia detrás de él. El neuromarketing es un nuevo campo controvertido donde los investigadores estudian las respuestas cerebrales de los consumidores a la publicidad y los medios. El neuromarketing y las neurociencias detrás de él brindan nuevas formas de analizar la antigua pregunta: ¿por qué compran los consumidores? Neuromarketing For Dummies va más allá de la exageración para explicar los últimos hallazgos en este campo en crecimiento y, a menudo, incomprendido, y muestra a los dueños de negocios y especialistas en marketing cómo funciona realmente el neuromarketing y cómo pueden usarlo en su beneficio. Obtendrá una comprensión firme de la teoría del neuromarketing y cómo está impactando la investigación en publicidad, compras en línea y en tiendas, diseño de productos y empaques, y mucho más. EAN: 9781118518588 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Neuromarketing For Dummies Autor: Stephen J. Genco| Andrew P. Pohlmann| Peter Steidl Editorial: For Dummies Idioma: en Páginas: 416 Formato: tapa blanda.…

Paperback. Zustand: New. Learn how to use neuromarketing and understand the science behind it  Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.  Topics include: How neuromarketing worksInsights from the latest neuromarketing researchHow to apply neuromarketing strategies to any level of advertising or marketing, on any budgetPractical techniques to help your customers develop bonds with your products and servicesThe ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.…

Trade Paperback. Zustand: New. Hawai'i is one of the most ethnically and racially diverse places in the world due to its central location in the Pacific. Situated at the crossroads of different cultures, Honolulu has a style all of its own. 'Honolulu Street Style' captures this unique approach as it demonstrates how global trends are transformed by stylish Honolulu denizens to give them a unique, local look. Divided into chapters on hair, hats, accessories, and beachwear, the book features the styles of people encountered on the street and in many different neighborhoods, with an essay on the history and clothing of Hawai'i as a whole. The neighborhood fashion explored includes that of iconic Waikiki which conjures images most people associate with Hawai'i, yet the mass-produced tourist clothing belies a deeper fashion culture hidden in local enclaves and local boutiques that foster an upscale, casual style. Chinatown is a neighborhood of dramatic color and exotic touches, and hosts 'First Friday' events that transform the neighborhood into a crowded hub of artistic, musical, and retail activity. As the photos show, the Kaka'ako neighborhood draws a crowd that is hip, traveled, and not afraid to venture off the beaten path. In contrast, the Manoa valley, home to the flagship campus of the University of Hawai'i, presents itself as an eclectic mix of students and professionals dressed in everything from boho chic to surfer, skater, avant-garde, and casual professional style. A highly visual book with full-color street style photography, 'Honolulu Street Style' will be a landmark publication in the study of place and style. Hawaii is one of the most ethnically and racially diverse places in the world due to its central location in the Pacific. Although it is one of the most remote places in the world, it has been called home by people of many different races, ethnicities, cultures, and social strata. Hawaii's diversity is the result of a continuing influx of people who leave their homelands and seek a new life in the Hawaiian Islands. 'Honolulu Street Style' demonstrates how global trends are transformed to give them a unique, local style, as well as how local trends influence global fashion. Various Hawai'i neighborhoods are explored, ranging from the tourist hot-spot of Waikiki, to the up-and-coming trendy neighborhood of Kakaako, the business center of Downtown, and the artistic area of Chinatown. The book focuses on 4 distinct Hawai'i looks: Aloha attire, the lei, beachwear and tattoos.…

Zustand: New. pp. 408.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New.

Zustand: New. In English.

Zustand: As New. Unread book in perfect condition.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 408.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.